By expanding BRIDGEGOOD beyond Oakland in a sustainable way, we successfully targeted both our user and business goals.
But what does it mean to expand in a sustainable way?
Users can connect with people no matter where they are, which eliminates costs to physically expand and keep up with multiple locations.
In order to see our product's growth and impact, we worked with our Product Lead to create trackable success metrics.
1. Expand to two states in the first year, increase 5% year over year
2. 1,000 users on the platform within the first year
3. Launch eight Coffee Chat meetups in the first two years
Following a successful design sprint, I've had time to reflect on my role as team lead. I had to really understand our individual strengths to ensure optimal productivity and progress.
I was able to realize that the difference between a good leader and great leader is not only judged by organizing the team and delegating tasks, but how they uplift the voices of each team member and really hone in on the variety of skillsets within the group.
Given the three week time constraint on our sprint, we didn't dive deep enough into usability testing and feedback from users.
Prioritizing time for user testing sessions is something I would implement next time.
Overall, my team was able to create a complete product that met user's needs reflected in the interviews conducted early on and it really showed the value of research.
Throughout the sprint, we were able to validate and improve on our decisions based on the initial research gathered but also research conducted throughout. It really showed us that the design process is not linear but an always evolving concept.
Having the opportunity to design a new product without any foundation or specific prompt highlighted the creativity and intelligence in our team. We learned what it means to design with community in mind.
"I am ready to take this knowledge with me into the tech industry to continue designing for inclusivity..."